Designing a viral media advertising model with an emphasis on augmented reality platform in the Corona era

The aim of this study is to design a model of viral media advertising for mobile applications with augmented reality platform in the Corona era using qualitative and quantitative research methods. The statistical population in the qualitative part of the research consists of 30 academic experts in the field of marketing and media advertising who are selected by non-random method and snowball method and in a small part includes active mobile users using Zapar application which is sampled in Availability were estimated. In the qualitative part, the information is compiled in the form of a conceptual data model of the foundation and then in the quantitative part, 169 companies are estimated as a statistical sample using Krejcie and Morgan table. The results of the study indicated that effective causal conditions include the interaction of augmented reality applications with customers, viral advertising of mobile media applications, attracting customers through viral media advertising in mobile applications, the effectiveness of viral media advertising of applications in the Corona era. Includes prolonged media viral ads in augmented reality applications, inadequate placement of word of mouth ads in augmented reality applications, and the use of unrelated ads in the app. Effective in the effect of viral ads on augmented reality media applications is the correct formatting of viral media ads on augmented reality applications. The consequences of the case plan were to attract the audience, brand the application, create a sense of satisfaction for the audience and a pleasant experience of using a specific application.