Sociological Tools for Disseminating the Values of First Pahlavi Government (Case Study: Uniform Costume)

The First Pahlavi government was considered illegal like all other governments that are formed as the result of the coup data. Therefore, the government embarked on many initiatives to be considered legal. Taking such norms as nationalism, secularism, and statism can be considered the efforts of the government in this regard. The government used costume as a tool for his political resocialization, as he and his associates took uniform costume as a tool to strengthen their desired values and norms among different and heterogeneous Iranian groups. Taking the uniform costume program started many debates among the elites and other groups of people. The study tried to answer the question: What process and mechanism the First Pahlavi government used for uniforming the costumes as a means for political resocialization? It made the hypothesis that the First Pahlavi government tried to impose a uniform costume to strengthen the sense of unity and connection among the then existing ethnicities and micro cultures and through the process impose his physical existence in society. This hypothesis was examined within the historical sociology framework and using a historical-documentary method.