Assessing tourism capabilities and its role in urban development with emphasis on strategic planning (Case study: Kerman)

Tourism is the engine of economic development and one of the factors in reducing poverty in rural and urban areas and has had negative and positive effects on tourist destinations. In this regard, strategic planning can be considered as a response to the problems caused by lack of proper planning in tourism. At the core of tourism, like all other business activities, the "tourism strategy" must be embodied, and among the strategic planning models used in tourism development, especially in urban tourism, is the qspm strategic model. Therefore, in the present article, while recognizing and introducing some of the tourist attractions of Kerman and its role in the development of the city, we have tried to present the strategy and solutions for the tourism industry of Kerman. This research is methodical in terms of method and applied in terms of purpose. (From the perspective of 50 officials and tourists) has been done. The data were then entered and analyzed in exel software and then analyzed using the qspm strategic model. The results of the final analysis of the internal and external factors evaluation matrices indicate that according to the average of the final scores obtained for internal factors with a score of 2.713 and for external factors with a score of 2.98, the studied strategic strategy, penetration strategy in Market and product development strategy. Finally, based on the evaluation of the average scores of competitive strategies in the quantitative strategic planning matrix, the strategy to pay attention to the development of cultural, natural and ecotourism tourism due to the comparative advantages for the development of this type of tourism as the most important strategy for sustainable tourism development in Kerman. It is recommended for the sustainable development of urban tourism in the city.