Providing a Model for Evaluating the Long-term Performance of Commercial Banks Based on the Sustainable Competitive Advantage Approach.

In today's competitive world, creating value for customers and shareholders is the primary goal of companies. The interconnected global economy has created a new paradigm in the concept of corporate value from the perspective of shareholders. On the other hand, it has sought to advance information technology, investor expectations of information (providing information that will provide better service to customers and shareholders), and more efficient benchmarks for higher valuation and decision making. This means that customers and shareholders of banks are always looking for technology that offers value added and profitable services for the company. Therefore, strategic financial measures can better reflect the financial performance of organizations and their sustainable competitive advantage. Therefore, based on this argument, the purpose of the present study is to provide a model for evaluating the long-term performance of commercial banks based on a sustainable competitive advantage approach. The research hypothesis was also tested by using a sample of 23 commercial banks listed in Tehran Stock Exchange during 2012-2019 using multivariate regression model. The obtained data were analyzed using Eviews 10 software. The findings indicate that the identified factors of long-term performance evaluation of commercial banks including financial performance criteria (economic value added) and profitability indices (Q_Tobin, return on equity and equity return) are effective on firm's sustainable competitive advantage.