The effect of psychological capital on the quality of services provided to customers

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The aim of this study is to investigate the effect of psychological capital on the  quality of services provided to customers in Lorestan TVTO Managers and Experts . In terms of the purpose, this research is an applied research and in terms of the gathering information is a descriptive research. Statistical Society in this research is Managers and Experts in Lorestan TVTO which is composed of 220 people. In this study to select the sample was used stratified random sampling. The number of sample that is obtained through Cochran's formula is 140 persons. In order to measure psychological capital used the Luthans questionnaire which consists of four dimensions Self-efficacy, Resiliency, Optimism, hope and In order to measure on the  quality of services provided to customers used the Servqual questionnaire . To measure the Reliability of the questionnaires  was used the Cronbach's alpha that which for psychological capital questionnaire  is 0/815 and for the  quality of services provided to customersquestionnaire  is 0/715  and  indicates that the questionnaires  have good reliability. In order to ensure the validity used the standardized questionnaires. For data analysis  used the SPSS software and to investigate the hypothesis used to a combination of T-test and correlation and regression analysis.The results show that Optimism greatest impact on the quality of service provided to customers with Beta 0/315 and resiliency , hope and Self-efficacy next priority will be given to the beta 0/304, 0/207, 0/159.and general psychological capital is affect on the  quality of services provided to customers.

Language:
Persian
Published:
Journal of Skill Training, Volume:9 Issue: 33, 2020
Pages:
77 to 90
https://magiran.com/p2415984  
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