taarof as intercultural communication model in quran; comparative approach
intercultural thinking is a response to egocentrism in contemporary world that appeared as west orienting, racism and Takfir. The main question of these studies is how self and other communicate to self-knowledge alternates anti-other. We are seeking qur’anic intercultural communication model through comparative study by responding five question: why, who, where, what and how. After analyzing anthropological thoughts of three Geo-Epistemological fields, intercultural communication opinions of thinkers such as Mead and Gudykanst in Anglo-American field, Strauss and Carbaugh in French field and Herder and Wimmer in Germanic field explained in the form of three intercultural communication models: accommodation, cooperation and polylog. Qur’anic model, in return, explained by The thirteenth verse of Surah of hojorat. This verse relate virtue to cultural differences through taarof (knowing each other’s) to alternates contempt by respect. This model can name Ta’arof taht means acquaintance each other’s. at the end these four models compared and evaluated.