A Study of Government's Effects on Economic Growth in Iran Designing a Model for Explaining Competitive Tejarat Bank
The purpose of writing the current research is to represent a model to measure competitive strength in Tejarat bank. Data gathering tools are interview and questionnaire. Statistical society includes two different parts of Tejarat Bank experts (10 ones) and experts along with 1750 managers in different levels of the bank from which 316 ones were selected by Cochran sampling formula. First of all, preliminary mdel was extracted interviewing experts. Continuously applying structural equation model in LISREL software environment the extracted model was tested and finally final definitive model of sompetitive strength in includes internal resource (contains financial. Technological, managerial and marketing), market intelligence (contains intelligence making and responsibility) and onlie relationship marketing (online exchange quality, online content quality and e-service quality) was gained.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.