A Study of Government's Effects on Economic Growth in Iran Designing a Model for Explaining Competitive Tejarat Bank

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The purpose of writing the current research is to represent a model to measure competitive strength in Tejarat bank. Data gathering ‎tools are interview and questionnaire. Statistical society includes two different parts of Tejarat Bank experts (10 ones) and experts ‎along with 1750 managers in different levels of the bank from which 316 ones were selected by Cochran sampling formula. First of ‎all, preliminary mdel was extracted interviewing experts. Continuously applying structural equation model in LISREL software ‎environment the extracted model was tested and finally final definitive model of sompetitive strength in includes internal resource ‎‎(contains financial. Technological, managerial and marketing), market intelligence (contains intelligence making and responsibility) ‎and onlie relationship marketing (online exchange quality, online content quality and e-service quality) was gained. ‎

Language:
Persian
Published:
Journal of Financial Economics, Volume:16 Issue: 58, 2022
Pages:
47 to 69
https://magiran.com/p2428527  
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