Providing a model for the development of valuable rural textures for the development of rural tourism in Samam village (Amlash County, Gilan Province)

The purpose of this study is to provide an optimal planning model for the development of valuable rural textures for tourism development with emphasis on rural tourism in Samam village in Amlash district. The present study is an applied research in terms of purpose (type of use). In terms of the method of conducting research in general, this research is a descriptive-analytical research. The statistical population of the study included 32 relevant experts, whose sample size for experts was used in the whole census method. The research tools include a questionnaire of 36 questions in the valuable tissue section and 28 questions in the rural tourism development section. To evaluate the validity of the questionnaire, the opinion of 5 experts in the field of rural planning was used, and its validity was examined several times, and also the validity of the structure based on confirmatory factor analysis was used. For reliability, Cronbach's alpha was used, which is 0.84 and in good condition. In the data analysis section, using spss22 and Smart PLS software, research questions were examined using structural equation modeling and confirmatory factor analysis test. The results showed that, in general, planning the development of valuable rural textures has affected the development of tourism. Among these, the economic index has affected tourism development, the social index has influenced tourism development, and the physical index has influenced tourism development. Among these, the physical index had the most impact on tourism development, and the social index had impact on tourism development.