Investigating the effect of social, economic, environmental and cultural factors on customer loyalty with the mediating role of brand image

One of the key issues in branding and branding as well as brand management in recent years in marketing research has been much considered consumer satisfaction, trust and loyalty on the brand. Therefore, the present study investigates the effect of social, economic, environmental and cultural factors on customer loyalty with the mediating role of Hakopian brand image. The present research is applied in terms of purpose and based on the nature and method of data collection is descriptive-survey type and in terms of time, it is cross-sectional. The statistical population of this study is all customers of Hakopian clothing in Tehran, and 384 people were estimated according to Cochran's formula. The results showed that social, economic, environmental and cultural factors have a significant effect on customer loyalty with the mediating role of brand image and therefore the study hypotheses were confirmed.