Codification Guidelines Sustainable Tourism Development in Kavir of Northeast of Kerman Province
The purpose of this study is to develop strategies for sustainable tourism development in the kavir of northeastern Kerman province.
The documentation and survey adopted to collect data, and 30 questionnaires collected by the Kerman Province Tourism Organization based on the snowball method. Data analysis was analyzed by SWOT matrix and QSPM matrix.
Based on the obtained results, it was concluded that among the importance of internal factors, among the strengths, the highest priority is related to the indicators of "regional road safety" with a score of 19.33; And the index of "having unique natural landscapes" with a score of 10.93 is less important in the eyes of experts among the strengths. Among the weaknesses of the index "low quality of service facilities" with a score of 18 is the most important internal weaknesses. Further analysis of external factors scores showed that among the opportunities, the highest priority is related to the index "growing trend of desert tourism activities" with a score of 18.40. The "lack of attention to tourism development in desert areas in policy-making" index with a score of 19.20 is the most important environmental threat.
The situation of sustainable tourism development in the northeast of Kerman province is in an aggressive state and this situation is due to the dominance of internal strengths over internal weaknesses and environmental opportunities over environmental threats. The conclusion highlights the role of green tourism in achieving the sustainable development goals (SDGs).
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