The impact of organizational performance on the dispersion of international inter-organizational marketing capabilities; Investigating the mediating role of marketing plan compliance and the moderating role of market dynamics and international marketing coordination

The Purpose Of This Study Was To Investigate The Effect Of Dispersion Of International Inter-Organizational Marketing Capabilities On Organizational Performance With Respect To The Mediating Role Of Marketing Plan Compliance And The Role Of Moderator Of Market Dynamics And International Marketing Coordination Of Mashhad Exporting Companies. The Statistical Population Of This Study Was The Managers And Experts Of Mashhad Exporting Companies, Whose Number Was About 135 People; According To Cochran's Formula, A Statistical Sample Of 100 People Is Considered. The Research Tool Was The Itzhak Standard Questionnaire (2019). For The Validity Of Abazar, Face Validity And Approval Of Experts And Professors Were Used And The Validity Of The Structure Was Confirmed Using Factor Loads. Cronbach's Alpha Coefficient Was Used And Confirmed For Reliability. Spss And Pls Software Were Used To Analyze The Data. The Results Showed That All Research Hypotheses Were Confirmed And The Dispersion Of Inter-Organizational Marketing Capabilities Affects The Compliance Of The Marketing Plan And Organizational Performance. Adaptation Of The Marketing Plan Can Also Mediate The Impact Of Inter-Organizational International Marketing Capabilities On Organizational Performance.