Investigating the effect of business intelligence on the success of customer relationship management using knowledge management mediating variable (Case study: Shipping industry of the Islamic Republic of Iran)

Customer relationship management is a rotational process of corporate organizations with their customers, including the production, collection and analysis of data analysis and the use of results to improve services. Organizations use business intelligence to collect this data continuously and use it in knowledge management, analysis and in the decision-making process.

The main purpose of this research is to identify business intelligence on customer relationship management using knowledge management in the shipping industry of the Islamic Republic of Iran.

The present study is based on the applied purpose and its method is survey type. Data collection methods are a combination of library, field, and survey methods. The research tool was a questionnaire developed by researchers that validation and reliability were used by 15 experts, after the Likert score and were tested in 127 people. Factor analysis of changes and hypothesis testing were performed using SPSS and Smart PLS software. Findings showed that in the shipping industry of the Islamic Republic of Iran, Business intelligence has a significant impact on knowledge management successBusiness intelligence has a bearing on the success of customer relationship managementKnowledge management is related to the success of management in relation to conceptual management