Analysis of sports participation in citizens from a point of view of capacities of political marketing

Sport in different areas has political functions. The purpose of this study was an analysis of The nexus of sport and policy through Analysis of sports participation in citizens from a point of view of capacities of political marketing The research was carried out based on an analytical –descriptive method through a field study approach. The statistical population has constituted all Tehran`s citizens over 15 years participating in recreational activities in parks. The sample’s size was 385 persons based on the Cochran formula and the sample was selected by the cluster sampling order to data collection questionnaires of demographic information, the global physical activity questionnaire (GPAQ), and researcher-made questionnaire of political marketing(PMQ) were used. data were ananalyzedhrough descriptive statistics and inferential statistics including Pearson correlation coefficient, Independent-Sample T-Test, Friedman test, and multiple regression. Results indicated that there is a significant relationship between political marketing’s dimensions and sports participation. Besides, there is a significant difference in the political marketing’s dimensions sports participation based on gender. The priorities of dimensions in political marketing are as follows: Program Tools, intellectual Symbols, Partisan and Political Tools, Media and Promotional Tools, Revolutionary Symbols, and Religious Symbols. Political marketing and its dimensions are effective factors on sports participation and it can be used to promote citizens sports participation.