Applying a cognitive approach to optimizing media diplomacy

The rapid development of communication technologies has led to the formation of a type of diplomacy in the form of media diplomacy, in the framework of which the media, as a tool of political propaganda of governments, plans the minds of the audience and the public to accept. Government policies are prepared. Therefore, familiarity with media methods of mind planning in the context of media theories is important. The present study examines the role of media diplomacy in politics and public opinion using the method of content analysis and media cognitive theories such as implantation and Limited effects Paradigm, and answers the important question of how this is analyzed in the framework of the cognitive approach. How media cognitive theories optimize media diplomacy. Based on the research results, the application of Limited effects Paradigm in value creation and orientation of public opinion in the context of temporary media effects, the role of mental implantation in identity formation and attitude change in the context of long-term and sustainable media effects and the application of cognitive-social theory in political education and shaping referred to stable political behaviours.