Designing a model of effective factors on creative cultural industries in Iran

The aim of this study was to design a model of effective factors on creative cultural industries in Iran.

The research method is mixed (quantitative-qualitative) and was applied in terms of purpose. The statistical population of this study included experts and professors. In the Delphi section, 108 experts were used to identify 108 experts using purposive-judgmental sampling methods, and in the expert modeling section of the Ministry of Cultural Heritage, Tourism and Handicrafts, which was about 10,000 people. According to Krejcie and Morgan table, the sample size of 384 people was selected by simple stratified method. The Delphi questionnaire was used to identify the factors and the researcher-made questionnaire was used for modeling. Both validity questionnaires were confirmed and its reliability was measured by Cronbach's alpha coefficient and this value was above 0.70.

In order to identify the influential factors, the Delphi identification test was used, which was screened in two stages, and finally the experts identified the criteria identified in the research background in 6 criteria and 16 sub-criteria affecting the creative cultural industries in 7 main criteria and 17 sub-criteria were agreed upon. Also, the results of exploratory factor analysis were confirmed, then with the help of information obtained from a questionnaire provided to experts and modeled with structural equations and LISREL software. These factors were ranked and the importance of each of the criteria from the first to the third in order of importance are: structural and human capital, required infrastructure, government support.

Originality/Value: 

Creative cultural industries, by generating new needs, can not only produce new cultural consumers in society, but also can increase cultural accumulation, which requires the promotion of cultural capital in society, by intensifying cultural uses. Therefore, designing a model of effective factors in creative cultural industries to produce new value audiences and properly use knowledge and technology and act purposefully to produce cultural products and services.