Personal-political brand life cycle model in Iran (A Case Study of the Political Life of the Four Presidents

The life of personal-political superbrands who reach the top of political positions, regardless of the type of political system and cultural environment in which they operate, always has several turning points. According to the life cycle linear theory, each product goes through stages from the time of idea creation to the decline, commensurate with the inherent desirability and flexible time demand in the market.The question is, does a politician have a certain life cycle as a product of the political market? To what extent does the political structure cause similar events and stages in the life cycle of personal-political brands? The present study was conducted to identify important periods in the personal and professional life of personal-political brands in Iran after the Islamic Revolution and also to present the life cycle model of personal-political brands within the government. Three-step thematic analysis strategy; Biographies, effective images and election clips of selected brands; Periods, periods and turning points in the lives of four personalities (Akbar Hashemi Rafsanjani, Mohammad Khatami, Mahmoud Ahmadinejad and Hassan Rouhani) who have reached the presidency using the branding program have been examined.Findings showed that during the period of political life, the subjects underwent 22 important stages in the five basic stages of planting, holding, harvesting and maintenance (preservation brand collapse. This process was presented in the form of a brand life cycle model.