Experience-based tourism of industrial heritage; Case study: Shahr-e-Rey Cement Factory

The industrial heritage buildings and sites can be a stage for people to meet, which create memorable experiences. Adaptive reuse of such buildings by applying the experience economy can provide more suggestions so that they can be exploited appropriately by designing different experiences.

In the present research, related documents and theories are studied by the lense of logical argumentation strategy. "personal context", "social context" and "physical context" based on the theoretical framework of the research have been emphasized.

The design of experience in Rey Cement factory has been done based on these three components using four realms of Pin and Gilmore. Therefore, proposed uses have been defined according to the principles considered in this research, considering the authenticity of the industrial site and the production of new collective experiences, the result of which is the coexistence of different uses in this site.

The industrial heritage of is the basis for the growth and development. Nowadays, conservation and adaptive reuse of such buildings can be in line with their previous goals in economic development. experience design is one of the newest ways in economics. The results of the research show that experience based design can be a useful tool for heritage conservation. And this research tries to deal with heritage tourism from an experience-based perspective based on the criteria obtained from the conceptual framework of the research. And to better explain the approach, suggestions have been made for the experience-based design of Ray Cement Factory.