Providing a Model for Perishable Food Distribution Network Businesses Using VANET: A Case Study on Mazandaran Protein Bank Institute

One of the essential priorities is the supply chain of sensitive and perishable goods such as nutrients and medicine with providing a method as much as possible to increase the speed and health of food products in the distribution network. In the present study, a new model was designed and presented for the perishable food distribution network in the Mazandaran Bank Protein Food Distribution Institute (a case study) based on customer demand by vehicular ad-hoc network using system dynamics method. First, an influential variable on the study's aims was determined, i.e., increasing the order volume and decreasing the delivery time. Then, the relationships between these variables were defined, and the model was designed and tested. Finally, three scenarios were designed, implemented, and analyzed after model verification. Based on the results, the market share can be increased by increasing the order delivery locations. In future works, the feasibility of implementing this strategy and determining the number and optimal location of order delivery locations can be investigated economically.