Designing a Sustainable Development Model in the Iranian Automotive Industry Using the Fourth Industrial Revolution Approach

The Fourth Industrial Revolution is transforming the manufacturing and service industries around the world, especially the leading countries in this field. This phenomenon can simultaneously bring wide opportunities and threats to our country's industries. By formulating strategic plans in accordance with the strength and competitive advantages of Iran, while maintaining and promoting the level of competitiveness of the country's industries, this emerging space can be used optimally to optimize industrial development processes. Using the Industrial Revolution 4, this paper presents a model of sustainable development with the approach of in the automotive industry. In this study, we tried to identify and categorize the obstacles to sustainable development as well as the opportunities of the Industrial Revolution 4 in order to create sustainable development by examining the literature and the opinion of experts during the Delphi technique. Then, the interpretive structural modeling approach was used to level and determine the relationships between stability barriers. In the next step, the opportunities of the Industrial Revolution 4 were ranked by the fuzzy (AHP) method. Finally, using the opinion of automotive industry experts, proposals were made to allocate the opportunities of the Industrial Revolution 4 to remove the obstacles to sustainability. The results showed: 1. Political, technical and economic barriers have the greatest impact on sustainability and sustainable development in industry, respectively; 2. Environmental and social dimensions are most affected by political and technical barriers, respectively; 3. Among the opportunities of the Industrial Revolution 4 the information and technological opportunities of the Industrial Revolution 4 have the highest rank and the supply chain management has the lowest rank.