Providing an Organizational Entrepreneurship Model with a Positive Deviance Approach in the Fledgling Digital Industry

Today, the importance of paying attention to emerging digital industries in countries has led to a reduction in various issues and challenges such as employment and unemployment. In a dynamic environment of global competition, organizations are increasingly committed to entrepreneurial activities in order to survive and achieve success, and consider entrepreneurship as one of the development tools for the fledgling digital industry. The purpose of the current study was to present an organizational entrepreneurship model with a positive deviance approach in the fledgling digital industry. Using the qualitative method of content analysis and conducting semi-structured interviews with the experts in the field of organizational entrepreneurship, a model including effective factors (key influential variables, mediators and moderators), consequences and strategies to promote organizational entrepreneurship with a positive deviation approach in industry Start-up digital is provided. Based on the findings of a semi-structured interview with 15 academic experts and executives, 42 constructive themes were formed that can be categorized into 21 comprehensive themes under five factors: effective factors, mediating factors, moderating factors, consequences and strategies. The results showed that paying attention to organizational entrepreneurship and the factors affecting its formation within a positive deviation approach can lead to results such as innovation, growth and organizational improvement.