Developing a model for the development of start-up Sports businesses: with emphasis on the role of cyberspace

This research has been conducted with the aim of developing a model for the development of start-up sports businesses, emphasizing the role of cyberspace. This research had a qualitative approach and the grounded method of Strauss and Corbin theory was used. The method of data collection was in-depth interviews with 11 professors and owners of sports startups, after reaching the theoretical saturation limit. The validity of the instrument in this study was reviewed and confirmed by interviewees and then expert professors; Also, to calculate the reliability of the interviews, the intra-subject agreement method was used, which was obtained 74%, which shows the high reliability of the coding. To analyze the data, the coding method was used in three stages: open, axial and selective coding; The number of open codes was 216 and the central codes were 34. The results were categorized into 5 main dimensions: causal conditions, pivotal conditions, contextual conditions, intervening conditions, strategies and consequences. The output of the model for business development through cyberspace can be a good way for start-up business owners.