The Role of Buildings and Equipment in Branding Medical Libraries and Information Centers in Iran, Qualitative Study

The main purpose of this research is to identify the influential components of architectural and building branding and equipment of libraries and medical information centers in Iran.                                                                        

This applied research was conducted with the qualitative content analysis method. Data were collected through semi-structured interviews with targeted samples including 14 managers of libraries and medical information centers in Iran.

Based on the findings of the research, 3 components (environmental user-oriented design, user-oriented design of library halls and equipment) and 11 final codes were identified in connection with the branding of libraries and medical information centers with a focus on building architecture and equipment.

The results of the research showed that the architecture of libraries and information centers of Iranian universities of medical sciences, paying attention to the user-oriented and user-friendly appearance and location of the building, the equipment and amenities of the library are among the key issues that pay attention to them and play an effective role in the branding of libraries. and the application and observance of these principles will change the users' view of the library and give them a stronger understanding of the libraries and information centers of Iran's universities of medical sciences, therefore, the managers of the libraries and information centers should take necessary measures in order to brand and dynamism of the library under their management. regarding the library building based on the results of this research.