Presenting a Development Model with a Competitive Advantage Approach in Iranian Leather Exports

The present study aimed to prioritize Iran's leather export strategies and entrance to global markets. Market globalization is one of the most important challenges facing market participants today, and increasing global competition has led companies to seek opportunities in international markets to achieve their goals and maintain market position. Therefore, the main purpose of this study was to investigate the export strategies of hide and leather industries of Iran based on competitive advantage in the industry. In this research, SWOT and Business model canvas analysis are used to analyze the hide and leather companies. Findings showed that Iran has weaknesses and strengths in the domestic environment and threats and opportunities in the foreign environment to gain a competitive advantage in hide and leather exports. The results illustrated that resource-based view (RBV) strategies should be used to determine, implement and gain competitive advantage in the leather industry.