Developing an Internet Marketing Model in Sports: A Case Study of Sports Facilities Development and Maintenance Company

Scientific advances have affected all fields. The sports industry has to use new marketing methods to stay ahead of other industries. Therefore, this study was conducted to develop an e-marketing model in sports. The research method is descriptive-correlational and survey. The statistical population of the study included all managers, professors and experts familiar with e-commerce and sports marketing with at least 3 years of experimental or study experience of about 5,000 people. 384 people were selected as a sample by relative random sampling. A researcher-made questionnaire was used to collect information after confirming face validity, content validity, construct validity and reliability. After collecting the data, the data were analyzed using statistical software. Also, among the factors affecting Internet marketing in the company of development and maintenance of sports venues, the highest factor was related to legal and managerial factors. It can be said that not using new methods in sports marketing, especially Internet-based methods, will reduce the efficiency and productivity of sports companies and take away their competitive power.