Open innovation through the lens of the home appliance industry

Since the home appliances industry has a high financial turnover and export and job creation potential. It is considered an important industry and it is the second largest industry in the country after the automobile industry. On the other hand, the speed of changes in the interface between science and industry is increasing and there is apparently no end to the work, and its results are transforming the main aspects of our lives. The harm that exists in this field is the existence of centers under the title of innovation by some brands and economic enterprises, which in many cases, innovation and knowledge accumulation do not take place in the real sense and do not lead to good results in the field of improving production technology. As a result, home appliance companies are looking for other ways to increase the efficiency and effectiveness of their innovation processes. The current research is a qualitative study and studies open innovation in the home appliance industry and introduces the experiences of home appliance brand companies in Iran and the world. Open innovation is one of the subjects that is used in different fields. In relation to the present topic, it is a practice in which a source of ideas and experiences from outside the company is used to stimulate or complement internal initiatives. Also, it can increase new business opportunities at all stages of the process of innovation, idea generation, idea expansion and commercialization. To effectively manage the process, every company must learn which stages of the innovation pipeline will benefit most from the application of new ideas from outside the organization.