Measuring and Investigating Identity Indicators in Urban Regions ‎‎(Case Study: Region 8 of Shiraz)‎

Today, the topic of social identity and life is one of important urban life issue. The identity of urban spatial, as the main content of distinguished urban face and the representation of competition and urban attraction, is vital in development process for cities. Along with fast urbanization and the expansion of cities, issued related to the identity of urban spatial crisis has been distinguished. The purpose of this research is to test and investigate the status of urban identity indicators in urban regions in region 8 of Shiraz. The current research is an applied research in terms of purpose and descriptive-analytical based on analyzing questionnaire in terms of nature. In this research, 342 individuals were selected as statistical sample by using Cochran formula and Cronbach’s Alpha of 0.861 rese calculated that indicates an appropriate validity of research’s tool. SPSS software was used for analyzing information and GIS software was used to draw map. The findings of the research showed that the status of urban identity indicators is less than the medium level (2.45) in the region 8 of Shiraz. Also, the results of James Howell test for testing and investigating differences between the neighborhoods of the region 8 of Shiraz in terms of urban identity in general indicated that the level of urban identity indicators in Sardezak neighborhood is higher than other neighborhoods in the mentioned region. Also, in terms of urban identity landscape, Darv shazde region has more appropriate situation than other neighborhoods of Bazar morgh and Sang siah. There is no significant difference between Bazar morgh and Sang siah neighborhoods in therms of urban identity.