Identification of the behavioral pattern of Iranian households in asset management and the determinants of their financial plans

Household assets can boost future consumption and protect households from the risks of uncertainty, so asset-based policies become more important. Also, policies in this field can cause the continuous accumulation of the value of household assets. This article provides empirical evidence on the financial behavior of Iranian households. The purpose of this research is to examine the relationship between property ownership and social and economic characteristics of households, to find characteristics that can better explain behavioral differences.
To achieve this goal, logistic regression was performed on the variables of gender, education level, marital status, age, employment status, number of children in the household, living area, type of life insurance, housing unit ownership status, obtaining bank facilities, and income and wealth status of households that They have been measured by a questionnaire and fitted. The results show that gender, education level, age, number of children in the household, living area, housing unit ownership status, obtaining bank facilities, and family income and wealth status are among the variables that affect the financial choice of households. The findings of this study can help financial planners and consultants to better understand the behavior of households in choosing different financial assets to effectively satisfy the needs of their clients.