Teenagers’ Involvement in foreign animated movies

We applied grounded theory to study how and why Iranian teenagers aged between 13-18 are involved in foreign animated movies. Specifically, the role of 3 main categories namely perceived reality and audiences’ perceptions and their believes in causing involvement in animated movies were taken into consideration. In case of audience perceptions, the results show that audience members are often obsessed with their own perceptions of the text so that two different types of perceptions were led to the same level of involvement. Reality is also very subjective so that being real or unreal cannot predict involvement in animated movies. The study, because of its qualitative nature and lack of pretests, cannot explain, whether introjection or projection played the main roles in involvement with the animated movies. However, it supports the idea that receiver or audience, with all their social, psychological and cultural characteristics, is the main reason behind experiencing involvement in animated movies.