The effect of service quality and service experience on customer satisfaction in inter-company services
Today, many customers and companies are competing to receive and provide better services and products. Having a high quality of service can make it possible for companies to show their ability and create a good experience for the customer by providing high quality. A good service experience improves relationships. When customers have a good experience of the company's services, they are more willing to establish and continue to communicate with them In this study, the effect of service quality and service experience on customer satisfaction in inter-company services in IRANDAR Company was investigated. The research was applied in terms of purpose and descriptive in terms of type, quantitative in terms of data nature and correlational in terms of data relationships. The statistical population in the present study was a set of internal and external stakeholders of IRANDAR Company. The sample size was determined according to the structural equation technique between 5 and 15 times the number of measures, equal to 322 people. The sampling method in this study was randomly available .The data collection tool was a questionnaire whose validity and reliability were confirmed. To test the research hypotheses, the structural equation technique in LISREL software was used. The results showed that experience and quality of services affect satisfaction
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