Analysis of key drivers affecting the development of creative tourism with a futuristic approach Case study: Golestan province

In a world full of changes and uncertainties, it is possible to understand a system with a view to the future and by determining the key factors in the future development of industries such as tourism only by using this future studies approach. For this purpose, this research has tried to identify and analyze the key drivers effective on creative tourism by systematically applying the futures studies approach. Finally, by analyzing and identifying these key factors, coherent and integrated planning can be done to create the development of this industry within the scope of the study. In order to future studies of creative tourism in Golestan province, 38 primary indicators were investigated using two techniques of environmental survey and Delphi. Then the dimensions of creative tourism were investigated using the MICMAC tool. The results indicate that among the studied factors, 15 components are effective key drivers in the development of creative tourism in the studied area, and the preservation of natural resources is the most influential factor. In general, maintaining environmental values, especially in environments with greater fragility, is essential in creative tourism. Because these regions, with their rich cultural and natural heritage, offer unique experiences, entertainment, and motivations with their distinctive spatial arrangement, they attract creative people who significantly impact the development of creative tourism.