Investigating Electoral Techniques and Analyzing the Content of Election Campaign Candidates for the Supreme Council of Certified Public Accountants

The purpose of this research is to study the election programs and promises of the candidates, their propaganda methods and to examine the election techniques used by the candidates of the seventh round of the Supreme Council elections in order to determine the methods affecting the audience for voting and also to introduce the election methods to the voters. It is logical and far from emotional. In order to analyze the data extracted from the speeches, election brochures and the activities of the studied candidates in the context of cyberspace, the summary content analysis approach was used. The results show that the use of comparative advertising techniques has been very effective and negative techniques have been inefficient in attracting votes. Also, the research findings show that electoral lists play an essential role in elections and cyberspace is a suitable platform for the candidate's activities and propaganda. Also, the results show that the activities of candidates with previous experience in previous councils are reviewed by voters and this issue plays an important role in their selection.