Sharing economy in sports businesses

The present study was conducted with the aim of sharing economy in sports businesses.To answer the research questions, a combined or mixed approach that includes qualitative and quantitative methods has been used.The combined research method that first uses the qualitative method and then the quantitative method. The current research method is practical in terms of the type of goal, because the results will be provided to the country's sports businesses to use it to develop their business. The method of data collection in the first step, library studies and its tools,was taking notes.In this study, using the meta-combined method and after reviewing the literature of the research subject, the indicators of the common economy in sports were identified and coded,then by categorizing the codes, the initial framework was developed and finally by asking questions and interviewing validity and reliability experts. This model was evaluated and the final model of business innovation in sports complexes was developed based on the sharing economy.finally, the effectiveness and use of model indicators were examined and effective indicators were ranked. The results showed that the indicators of the shared economy regarding the occurrence of innovation in sports businesses include 3 main categories (customers, owners and platform), 9 themes in each sector (sports venues and spaces, sports equipment and supplies, tickets and prizes, Technology, brand and reputation, training and consulting, athletes, managers, coaches, staff and fans) and 126 codes.