Determining the factors affecting the distribution of recreational and cultural trips in metropolitan areas

One of the most fundamental effects of social issues in a society is to investigate the role of social networks in the distribution of cultural and recreational trips. The research method was a survey and the statistical population of the research includes the residents of Tehran metropolis. The sample size for the unlimited statistical population was calculated to be 850 people. The data collection tool was in the form of a questionnaire, and data had been collected and evaluated using SPSS software. Also, the role of factors affecting the distribution of recreational and cultural trips was examined by Factor analysis with the KMO test. In this travel distribution, the influence of factors such as the Internet, family, friends and colleagues was investigated. Factors such as age, family, colleagues, even advertisements and the environment of entertainment and cultural centers were investigated. The results showed that the age range of the clients was between 20-40 years and most of the clients were employees and all the factors had high reliability. Also, factors such as age, education, occupation, gender did not have a significant effect on the choice of entertainment and cultural centers.