Analysis of Educational Themes in Mobile Social Networks: A Case Study of Channels Related to the Education of Children and Adolescents in the Telegram Social Network

The present research was conducted with the aim of analyzing the educational themes in the channels related to the education of children and adolescents in the Telegram social network. Providing a model for managers of virtual social network channels to post messages is one of the other goals of this research.

This research was carried out using the method of quantitative and qualitative content analysis and cybermetrics, which was checked using a checklist made by the researcher. The statistical population of this research includes three popular channels in the field of child and adolescent education taken from the lifestyle section of the Telegramers site. The statistical sample was a six-month survey of these same channels. The data were entered in Excel using observation and review tools, then were analyzed using Excel and SPSS20 software.

The findings showed that there is a direct relationship between the number of messages posted in the channels and the number of members of that channel. Also, other results showed that the use of many different formats in Telegram social network channel messages, the use of intellectual references for the content, and the originality of the content were effective in attracting members of Telegram educational channels. Other findings of this research showed that if every channel post its messages on a topic that is the main focus of that channel, it will be more successful in attracting the audience. Among the other findings of this research, we can mention the superiori-ty of the clear and serious content posts (compared to humorous content) (This type of content has a higher penetration rate among users). In addition, based on the results of this research, no relationship was observed between the number of members and the penetration rate of these channels. Other results of this research showed that the advertisements posted in the studied Telegram channels are not completely related to the topic of the channel, and in these channels, there are more national and international occasions (such as historical events, such as Father's Day) than others. Also Social events (such as daily news) have been used.

In this research, while presenting an accurate and well-founded view of the activities carried out on the level of the Telegram social networks in the field of education, some effective factors in attracting the audience and the detailed structure of the topic presented in this platform have been pointed out.