Virtual reality in tourism: decision to travel based on extrinsic and intrinsic motivation theory

The aim of the research is to measure the impact of the variables affecting the change of attitude in the decision to travel using virtual reality. This research is quantitative research, and in terms of purpose, it is applied, and in terms of data collection, it is a descriptive-survey of correlation type. The statistical population of this research is the users of the tourism channel. According to the Cochran relation, the sample size was 270 people, who answered the questions by distributing the questionnaire online in the statistical community. First, the collected data were analyzed and in the next step, the variables were ranked using the process of fuzzy hierarchy analysis. The research findings indicate that the criteria of flexibility, usefulness, perceived pleasure, a positive and significant relationship with changing attitudes has it.