Thematic Analysis of Rationality in the Vision Plan of Heritage and Tourism Development in Iran

This research has been achieved at the aim of recognizing the type of dominant rationality on the Vision Plan of Tourism in Iran. Tourism planning has experienced noticeable changes under the influence of transformations in the philosophical and social paradigms in recent decades. The research based on interpretive epistemology and regarding the methodological aspect considered as a qualitative research. Archival studies and thematic analysis with the exploratory purpose were used for data gathering as well as analysis. On the basis of this study findings, Instrumental rationality with 48 themes out of 71 and its correspondent theory that is rational planning has been dominant on the Vision Plan of Tourism in Iran. Also, we observed the slight share of other types of rationality among the themes recognized in the Vision Plan. Analysis and comparison of the share for each type of rationality made it clear that coordinative rationality has been ignored.