Investigating the branding strategy of green business in the Olympic Games (Case Mining: Vancouver, 2020)

Today, the topic of environmental sustainability is raised as a requirement for cities that volunteer to hold the Olympic Games. The purpose of this research was to investigate one of the successful strategies used in hosting the Olympic Games. For this purpose, the city of Vancouver in Canada was chosen as a pilot. This research is a review type that has been done through in-depth study. The required data were screened and categorized and analyzed according to the research objectives. The results are presented and interpreted in separate sections. The findings have shown that the organizing committee of the games has achieved brilliant results in several main areas, which were: environmental standards of infrastructure, transportation management, financial support and creation of new jobs. It was also found that during seven years (2010-2017), the sustainable economic development strategy used in Vancouver was very successful and the targeted industrial green sectors had a good growth.