Modeling And Dynamic Analysis of Factors Affecting Data Quality of University Portal with an Integrated Approach of System Dynamics and Quality Function (Case Study: Amirkabir University of Technology)

The purpose of this paper is to provide data quality model of a university portal with an integrated approach of system dynamics and quality function deployment. The present study is applied in terms of descriptive – survey method research. Following paper aims to provide a model and identify the concept and its dimensions for an academic portal and through using library study methods as well as field methods such as questionnaires, content analysis methods and Fuzzy Delphi method simultaneously, collect the voices of different users regarding data quality and finally, with the formation of four quality house matrices, it led to design requirements. Based on Quality Deployment Function analysis, found out that Extensible Markup Language (XML) could be more proper programming language to achieve flexibility as one of the most important engineering characteristics to fulfill user’s requirements. The important ambiguous issue in this context was how the internal communication between the requirements was; As a result of simulating these relationships, it was found that the way of communication overshadows the whole results. At the time of planning in the field of data quality and presenting a model in this regard, it should be considered that the factors may have conflicting relationships and unilaterally addressing a requirement or characteristic without considering its relationship with other cases could have the opposite result and efforts related to it will be fruitless.