The Influence of Effective Factors on Vitality and Freshness by Relying on the Diversification of Football School Services

The underlying factors of human behavior have been the subject of research for centuries, and the concept of happiness has generally been proposed as an answer to this question. The search for happiness is like every person. In recent years, intense work speed, working conditions, stress, anxiety, and technological advances have brought the concept of happiness to the fore. Therefore, the phenomenon of being happy, which is needed due to negative reasons arising today, has brought many questions about the definition and nature of happiness, its determinants, and whether it exists. Positive psychology, which focuses on the positive aspects of people, states that a person should actualize himself at the highest level. Today, football has become a global sport played by people in almost every corner of the world. This game attracts millions of people through its activities as players, coaches, referees, fans, volunteers, and supporters. Also recently, football has been identified as a driver with economic, social, and political influence for many stakeholders. So multinational companies invest billions of dollars in the field of financial support. Also, from childhood, players and teenagers in football schools choose their favorite football models and play on the football fields by imitating them. Football in developed countries has become a revenue-generating industry, and sports managers are looking for solutions that can make the best use of the potential around them and achieve their sports and economic goals in the shadow of that. In such a situation, managers are successful in creating better conditions for themselves by diversifying their work environment. Nowadays, most countries have realized that diversifying services and taking advantage of their direct and indirect benefits are not possible without proper planning and policies, and other organizations and companies need to formulate goals, strategies, and operational planning. It is so that, while being aware of the direction of movement, he can avoid any reworking, going astray, and wasting his physical financial, and informational resources. Currently, football schools are in trouble with their mushroom-like growth in terms of facilities, or they have drawn a goal other than the training and development of football talents, which if it were otherwise, even now, despite the many years of activity of these schools, the team We had strong players in the club and national level. Although some steps have been taken in this direction in recent years, it is not enough, and more attention should be paid to this matter. Perhaps a suitable solution is to identify ways to develop happiness and joy in football schools. By researching this and compiling it, football schools can play their crucial role in the sport and football of the country in the best way and without a doubt take their rightful place in developing talents. And its durability is getting closer every day; therefore, in this research, an attempt is made to investigate the effect of the factors affecting the vitality and vitality by relying on the diversification of football school services.

The approach of the current research is a combination (of quantitative and qualitative). The statistical population of the qualitative part includes 17 sports management experts and physical training managers and coaches of the country's football leagues, and the statistical population of the quantitative part includes all the visitors to football schools in Mashhad, whose number was about 3000 people. The number of statistical samples in the qualitative section was 17 experts and in the quantitative section, the number was 306. The methods of collecting information are different in different stages. a) Collecting information and identifying the factors in the phase of identifying and studying related articles and books and interviewing experts, then according to the above question, there is a need to choose a specific criterion for including or not including the articles and works are done. To ensure that the research is well-formed. These criteria are necessary because as filters, they eliminate incorrect and irrelevant information. For this purpose, for a study to be considered in the systematic review of this research, it must first be a scientific article published in a university journal that has a scientific review, in addition to the fact that it must have been published between 2010 and 2020. In addition, it should be taken into consideration, whether it is in an operational method or in a conceptual way, it affects the goals of the research (study) since concepts and ideas in management progress and develop very quickly. This is the reason why articles older than fourteen years are not recognized as suitable because they can cause problems and distort the results. Of course, it should be noted that in addition to the articles selected based on the above criteria, some articles in lower-ranked journals and even articles presented at conferences have been considered to have more comprehensive access. To the literature related to this field. Papers were searched in Google Scholar, Springer, and ScienceDirect databases. To analyze the data, Lisrel software was used.

The results showed that the number of 34 open codes and 5 core codes (the existence of basic standards, safe physical facilities, service quality, having a written program and experienced trainers, and having a talent search program) are among the factors affecting vitality and vitality based on diversity. It is part of the services of football schools.

In general, it can be said that by diversifying the services of football schools, it is possible to create a higher level of freshness and vitality in those who refer to football schools, which can improve the reputation of a football school and earn and increase Help the health level of people in the society. Undoubtedly, creating a happy and cheerful environment through the services of football schools in a good way and creating trust and understanding among families and every football school is of particular importance. On the other hand, this leads to branding and creating a brand image with the customer as a tool to create loyalty in customers and gain profitability as well as the sustainability of the organization. If we can design a good brand name and adhere to the commitments that we claim in the brand name, we can guarantee their loyalty to our future services. Because the football school has a set of organizational facilities it is profitable to enter into other businesses using those resources, and the branding of the football school means searching and entering into businesses that are well with The company's facilities are matched and the long-term effect within the football school is positive in terms of profitability.