Explain and Evaluate the components of generation gap in interaction with virtual social networks with emphasis on the political component(Case study: Citizens of Tehran)

Message:
Article Type:
Case Study (دارای رتبه معتبر)
Abstract:

The present study seeks to explain and evaluate the components of the generation gap in interaction with virtual social networks with emphasis on the political component (Case study: Citizens of Tehran(. From this perspective, after expanding the conceptual space of the subject, An integrated theoretical approach has been used to explain the subject.Using a survey study, the research datas were selected using a researcher-made questionnaire from 384 citizens with age15 years and older in Tehran who were selected using the cochran sample size estimation formula and multi-stage cluster sampling method. The instrument was validated through Qualitative formal content validity. The Reliability was Also estimated by Cronbach Alpha.The descriptive findings of the study have shown that the average of the total index of differences in the values of the generation gap is low among the studied age groups and therefore indicates the generation difference rather than the generation gap.Besides that; The inferential findings of the research in the Bivariate analysis section have shown that the duration of more use, news, scientific and educational use, having a Instrumental motivation (purposeful) in the use of virtual social networks, has caused a generation gap (generational difference) between different age groups. Also, the research findings in the multivariate analysis section showed that the independent variables of duration, type of use, motivation and purpose of use and age had a significant effect on the dependent variable at the error level of 0.01..

Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:13 Issue: 51, 2023
Pages:
91 to 115
https://magiran.com/p2592874  
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