The Effect of Positive Character Strengths on Business Continuity with the Mediating of Resilience and Moderating Social Responsibility in Corona-Drive Conditions

Positive Character Strengths can be defined as characteristics that allow an individual to function at their personal best. The strengths are especially important for knowledge acquisition and problem solving. Knowing the dimensions of character strengths is effective on business continuity and development. Therefore, this research aims to investigate the impact of positive character strengths to business continuity with the mediating role of resilience and moderating social responsibility in corona-drive conditions. The statistical sample of this research includes 240 managers of service businesses in Isfahan. In order to data collection, the questionnaire and convenience sampling method were used. The reliability and validity of the research constructs using Cronbach's alpha and average variance extracted (AVE) were confirmed. Research hypotheses were checked with the help of Smart PLS3 software. The results of the research showed that positive character strengths have a positive and significant effect on resilience. As well as, resilience has a positive and significant effect on business continuity. In order to promote the business continuity of through the positive character strengths, emphasis should be placed on resilience. Also, four important functions of character strengths; the virtues of wisdom, self-control, courage and excellence have a positive and significant effect on resilience. Two other functions of character strengths; the virtue of humanity and justice has no significant effect on resilience. It should be noted that the social responsibility-moderating variable does not moderate the relationship between resilience and business continuity in the Covid-19 era.