Analysis of the Power of Mobilization, Activism and Persuasion of the Bazaar Sonati in the Process of the Islamic Revolution Based on Soft Power Components

Considering that soft power directs the mind and behavior in all social spheres and the ability to shape the preferences of others, and its gender is persuasive; The present study tries to show how the Bazaar Sonati institution mobilized traditional political forces in the process of struggle against the Pahlavi regime until the victory of the Islamic Revolution through the components of soft power based on Islamic-value discourse. Results and Findings The present study, which has been written using a descriptive-analytical method based on the approach of historical sociology, shows that a sense of collective identity, adherence to tradition and religion, especially the Shiite religion, a coherent network of communication with Takaya and Mosques, the culture of resistance, governorship and obedience to authority, the culture of cooperation, cooperation and historical cooperation between the bazaar and the clergy are components of the soft power and political activism of the Bazaar Sonati in persuading and mobilizing markets as part of the traditional middle class in political developments. - is a society leading to the Islamic Revolution.