Structural equation modeling of branding the Iranian sportswear industry

The study is to design a model for the structural equations of branding the Iranian sportswear industry. The research is applied in terms of descriptive-correlational nature. The statistical population was all managers and experts of sports production companies and specialists in the field of sports management and sports industry that the statistical sample was selected as available (181 people). A researcher-made questionnaire was used to collect the data and the face validity of the questionnaire was confirmed by experts (17 people). Its reliability was also calculated using Cronbach's alpha test (0/89) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit.The results showed that all significance coefficients are greater than 1/96 which confirms the significance of all questions and relationships between variables at the 95% confidence level. In general, according to the results of the research, it can be said that based on this model, it is possible to make an objective assessment of the level of management activities in each sports production company and provide scientific information on appropriate measures to be taken by organizations.