The role of cognitive discourse for persuasion in economic discourse: cognitive semantics-semiotics approach

cognition is an active process that leads to the emergence of language strategies . These strategies are constantly producing, reproducing, moving, transforming, deleting, replacing, or generating other cognitive species. Accordingly, cognition cannot be considered merely an element for the transmission of information; Rather, it should be seen as a process that acts by influencing, distorting or completing information or changing the direction of its transition cycle. In the system of cognitive discourse, persuasion leads to victory of someone over another; Because reasoning can change a belief. The main purpose of this article is to examine the change of action-oriented discourse to tension-oriented discourse in Iran economy with a semiotic-semantic approach in the framework of critical discourse analysis. In this article, in order to become more familiar with the persuasive action discourse system in recent economic crisis of Iran we investigated a text produced by Mahmoud Bahmani, Governor of the Central Bank of the 10th government on February 26, 2012. The results showed that the observance or non-adherence of economic actors to the persuasive discourse system to express the truth in economic texts can be considered as an effective factor in the living conditions of people.