Designing an Integrated Pattern for the Distribution of Basic Goods with the Aim of Fighting Brokering and Rent-Seeking

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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
Introduction
The aim of this research is to design an integrated pattern for the distribution of basic goods with the aim of fighting brokering and rent-seeking.
Method
The required data was collected from 9 experts and managers related to the field of marketing and distribution (industry and university) using the interview tool and analyzed using the grounded theory. First, 213 primary codes were identified by the researcher, then 194 final codes were extracted by combining, verifying and discarding duplicate codes. By combining and categorizing the final codes, 59 concepts and 31 components were obtained for the research framework.
Finding
The findings showed that the causal conditions include inappropriate economic conditions, inappropriate government policies, inappropriate infrastructural conditions, and inappropriate working and social ethics conditions. The findings showed that the main phenomenon consists of the components of traditional (offline) distribution methods, online distribution methods and all-channel distribution methods. The findings showed that the background conditions include logistics and maintenance, supply and production, organizations, unions, unions and non-governmental organizations, government participation, information and communication technology, and needs assessment and customer culture. The findings showed that the intervening conditions include characteristics and lifestyle, culture and consumption pattern, the nature of markets, customers and products, capabilities of marketing intermediaries, restrictive laws, capabilities of producers and distributors. The findings showed that the strategies and mechanisms for the components of transportation and maintenance, supply and distribution, laws and regulations, marketing, organizations, guilds and unions and non-governmental organizations, the field Government, taxes and subsidies are categorized. The findings showed that the consequences include economic, distribution, government, and consumer, social and competitive factors.
Conclusion
In this research, causal conditions; contextual; the main phenomenon; Intervening conditions; strategies; and the consequences of integrated distribution of basic goods were identified.
Language:
Persian
Published:
Journal of Marketing Management, Volume:18 Issue: 59, 2023
Pages:
169 to 192
https://magiran.com/p2602748  
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