The Effect of Razavi's Islamic Teachings on the Purchase of Products and Nature-Friendly Tourism Services

Tourism can endanger the environment, change it and have many negative effects on it. Proper knowledge of tourism activists about the emphasis of Islam in the field of environment and adherence to these laws will help solve the problems of the country's natural resources and attractions, at least in the tourism sector; Therefore, the purpose of this study is to investigate the effect of their adherence to the environmental Islamic-Razavi rules on the willingness to pay for green and nature-friendly products. Data collection for the research, being a developmental-applied and descriptive- quantitative survey, was accomplished on the basis of a questionnaire consisted of 37 questions that was distributed using the purposive sampling method. The final useful sample consists of tourism activists. Findings of the research revealed there's a positive effect of adherence to the environmental Islamic-Razavi rules on collectivism. Also, based on the research findings, there were relationships between collectivism and environmental concern, and willingness to pay, environmental literacy and willingness to pay, environmental concern and willingness to pay for tourism nature-friendly products, but there were not significant relationships between adherence to Islamic rules and environmental literacy, and environmental literacy and environmental concern.