Explain the role of smart e-marketing on purchasing intent with the mediating role of e-entrepreneurship

Despite the economic crises caused by globalization of markets and the pressure of competition, online businesses are expanding day by day in the world and the Internet technology platform has made setting up and creating it easier and faster. Smart e-marketing is a new way of doing business electronically using networks and the Internet. The purpose of this study is to investigate the effect of smart e-marketing on business buying intention (B2B) mediated by e-entrepreneurship. The statistical population of this research is the customers of B2B companies (Safflower Industrial Group) in the Middle East. The sample size was 384 using Cochran's formula which were selected by simple random sampling. This research is applied in terms of nature and in terms of descriptive correlation method. In this study, Spss and warp-Pls software were used to analyze the data. The results of this study showed that smart e-marketing has a significant effect on business purchase intention with the mediating role of e-entrepreneurship.