Cultural intelligence futures research with a Scenario writing approach

Today, with the increasing speed, complexity, and extent of environmental changes, we are witnessing a continuing decline in the accuracy of traditional forecasts in the organization. Since people interact with each other and different organizations in a completely dynamic and culturally diverse environment, a deep understanding of possible futures can lead to greater productivity. This research has been compiled with the aim of studying the future of cultural intelligence with a scenario-building approach. The research method is qualitative research and is in accordance with the quasi-numerical or judgmental approach in the field of futures research methods. In addition to articles, the assessment tool was the compilation of questionnaires in two stages using the Delphi technique. In this Delphi panel study, 17 experts in the field of communication and organizational behavior were selected by researchers. For structural analysis, the matrix method of cross-sectional analysis coefficients using Mick Mac software has been used. The findings showed that cultural, environmental, educational, and media factors have the greatest impact on cultural intelligence, based on which four scenarios called cultural intelligence, the cradle of cultural empathy, cultural intelligence free of prejudice (free-thinking), cultural intelligence Underlying Cultural Shock and Cultural Intelligence is written unrealistic media representation feedback. Predicting the future of cultural intelligence can reduce communication barriers between different cultures and give people the power to manage culture.