Discovering factors related to customer sensitivity in the agility of supply chains

Improving the ability of agility is very effective in improving the sustainability of the supply chain. Among the factors related to agility, there are several cases; which are related to customer sensitivity. Customer sensitivity is one of the agility dimensions of a supply chain; From this point of view, various definitions can be provided for this type of supply chain. The main goal of this research is to identify and discover the position of factors related to customer sensitivity in the supply chain of companies. Data is needed for this research; which are collected through interviews and distribution of paired questionnaires. Hierarchical analysis process was used to analyze the data in this research. This method is one of the common and widely used multi-criteria decision making methods; which allows us to determine the importance of each of the characteristics of customer sensitivity in an agile supply chain. In this research, we found that there are three levels in the hierarchy of the issue with the aim of creating an agile supply chain. The results showed that in the agile supply chain, speed is the most important ability, customer sensitivity is the most important enabler, and customer-oriented production is the most important feature. This result leads to the decision that addressing the characteristics related to the customer and the market accelerates things in the supply chain, and also paying attention to high-ranking characteristics in the discussion of customer sensitivity by decision makers in the field of the supply chain increases the agility of the chain. It guarantees in advance.