Social events and investigating their role in culture-led urban regeneration of the historical context using the method of structural equations (Case study: Arg neighborhood of Mashhad)

Traditional urban centers from the past until now have been the bedrock of social interactions and have welcomed citizens and pilgrims from all over the country. But today, the historical nuclei of cities have declined and worn out with the growth of urbanization and have led to the exit from social life. Due to the role of culture, the historical and cultural values in these contexts can be used as a source for economic development and productivity, by creating artistic and cultural centers as well as attractive and diverse social events as a new approach to return to social life. Organizing and recreating culture became the basis of historical contexts. The purpose of this study is to use social and cultural events and benefit from their positive economic, social and cultural effects in order to revive the legacy left and recreate the culture based on the historical context. The present study was conducted by descriptive-analytical method using a questionnaire. The statistical population includes the residents of Arg neighborhood by random sampling method and using the Cochran's formula, equivalent to 288 people were selected. Data analysis was performed using structural equation modeling and PLSS and SPSS software. The results show that benefiting from the diversity of heritage and cultural sites of historical context, social and financial support for holding social events, motivating participants and social cohesion leads to increasing vitality and reviving the historical context of Arg neighborhood.